What's So Good About Having Your Business Online? Kenya

If you're running a profitable 'bricks and mortar' business, why do you need to be online? After all, you've got customers coming into your business everyday and they are buying your products and services. Or you might be in the process of starting a new business and you think that the internet is just too complicated?

The internet is a big place and perhaps you are already busy enough as it is? What possible advantage can an online business do for you?

Low Set Up Costs

In the conventional 'bricks and mortar' business world, you need to make significant investments in office space, stock, and staff to ensure the success of a new venture. However, the set up costs for an online business are considerably less and it can be run by just one person with access to a computer and the internet.

You Can Reach A Huge Audience

The buying of products and services online is becoming more and more popular. Your business website has the potential to reach over 3 billion people around the world who have access to the internet. There is no other way to reach so many people. When you target on a specific online market you can directly sell to prospects who are looking to buy what you have to offer.

Your Business Can Operate 24/7

A conventional business can only sell its products or provide its services while people are literally working there. It's not possible for one person to work continuously for 24 hours-a-day, 7 days a week.

However, things are different with an online business. Your website is online all the time, and with automated systems you can sell products and respond to enquiries, at anytime of the day or night no matter where a customer lives in the world.

You Don't Need Your Own Products To Sell

In a regular offline business, the store doesn't make all the products that they sell. They buy stock from a manufacturer or wholesaler to then sell to customers to buy. But, with an online business, you don't have to buy any stock before you sell it. Nor do you have to worry about delivering the product or sorting out the payment systems. The product owner takes care of all that.

Your job is get potential customers to the product owner's website. If somebody you directed to the website buys the product, the product owner will pay you a commission. This business model, called affiliate marketing, has helped to make many entrepreneurs start their own online business.

Every successful business starts with a solid plan. You need an final goal to shoot at and a map of how you're going to get there. How can you achieve success if you don't have a clue where you're going? Get a domain name and Hosting is a "priority

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