Impact of Mobile Apps on E-Commerce Kenya

The impact of mobile devices and technology on both business and consumers has been major in past few years, especially on E-Commerce and will be even more dominant in the coming years. It is predicted that usage of mobile data will increase by 80% in the coming 5 years. Below are few most noticeable ways that show how mobile applications have changed the face of E-Commerce:

Mobile Commerce and Shopping
Due to the increase in demand, it is very important these days for E-Commerce portals to have their mobile app developed because about 75% of traffic is been coming from there. Due to ease of use, users prefer shopping on mobile app instead of reaching to the laptop or even opening the site in mobile browser.

Purchasing traits
As per the statistics, most of the mobile app purchases happen within fraction of seconds. Users do not take time to make decisions and there is ease of payment too with the apps.

There is no doubt that mobile apps keep the customers engaged for a longer time if they are well developed and have a good UI.

Increase in reliability
When an E-Commerce app is secure, loads fast, provides a perfect UI experience with no crashing, users will find the brand reliable. Reliability is a factor that has the most dramatic impact on the business of a mobile app. The brands that have gained this perform the best.

Brand loyalty
If you have you an E-Commerce app that is feature rich and isn't too heavy, it won't take longer to be customer's favourite. Some people have limited space in their phones so once they generate a loyalty towards your brand they won't be interested in installing 50 other E-Commerce apps and will return to your app time and again.

Trust
Trust has always been important when there is anything that involves payment. With the increase in mobile apps and the positive reviews that they have garnered all over for security and privacy, people are no more vigilant to make payment with their cards for shopping online.

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