Is Your Domain Costing You Traffic? Kenya

You visited a great website some time ago that had some fantastic information on it. It is not easily found in search engines
results so you decide to type the domain name into your favorite browser. The problem is that the url spells out something like
keyword-keyword-keyword-keyword-keyword.com.

Does that sound ethical to you? It maybe helpful with those search engine rankings but for many visitors that can be a pain
in you know what to type out.

It's surprising to know that many persons can't type in a hyphen. Instead of finding out how to do it, they just move on to an alternate site hence a loss of traffic.

The average computer user can be a lazy fellow indeed. That's why there are so many keyboard shortcuts. He needs to complete his
task as soon as possible.

Ever wonder why the Googles, Yahoos, Amazons and Ebays of the online world are so successful? It's because there domain name
play a significant role in there branding.

There are countless persons logging on for the first time each day in search of information that can assist them in the iniation
process. It is imperative that your domain name play a major part in creating a bond with your viewers.

For almost four years I marketed a free website that was hosted on by a different company My "domain" spelt out Myname
which made marketing feel like running with an anchor tied to my legs. I can't even imagine the amount of traffic and credibility
that I lost due to that single factor.

Does it work? It can and sometimes it won't. I believe that having a domain with too many words in it can be a turnoff just
like having a Geocities site. It seems unprofessional for a company to have a name that contrasts the credibility that they
are trying to create.

Some domain names are like a cargo train several comportments long. Why? Since some search engines do not give any significance
to the meta keyword tag, some webmasters fill their domain with their keywords.

A good domain does not guarantee success as I found out. But a memorable and easy to spell name can be beneficial to both you
and your visitors. You can have an easier time reaching them and they will have an easier time finding you with a quick type in of
your domain.

I think it is best to put your keywords for each page in your file name. That way you, your viewers all win.

Was this answer helpful?

 Print this Article

Also Read

5 Important Reasons Why You Should Build a Mobile Friendly Website Kenya

In the Middle East alone, around 528 million people have a mobile phone, and this number is...

What Makes Internet Search Simple, Difficult or Impossible? Kenya

Every so often we've all had the experience of trying to find something that we just can't quite...

2 Prime Mistakes To Avoid When Choosing A Hosting Company Kenya

To showcase your products and/or services you need to have a website. The hosting company that...

Affiliate Marketing And What You Need To Know Kenya

Affiliate marketing can often be a way to bring in extra income. Many people have successfully...

5 Ways to Protect Yourself Online Kenya

1. Get a decent, all-around security system This is perhaps the most basic thing to do. Your...


Our official partners