The Real Power of Web Directories For Business


Much has been said about how important it is to have a strong online presence, especially for businesses. But little do we know about the real power of web directories for business and in boosting their revenues.

Different sources say different things about different website directories and bookmarking sites and their potency in boosting a company's online presence. This often causes information overload for people and business owners in deciding whether it is really that important to invest and devote time in it.

Know Your Priorities

In business, knowing your priorities and knowing where to devote your time is a very crucial attribute for a businessman. This can actually determine a business' success or in some cases, cause its failure.

Wasting your company's resources to things that are not part of your priorities can be very detrimental to your business. If you're a start-up or a small business that rely on local customers, reaching out to your targeted market and learning the power of web directories are probably among your priorities.

Promoting Your Business

On top of developing your core products or services, one of the most important things that every business owner must prioritize is marketing. A very significant aspect of marketing that is very crucial for all types of business is promotion.

If you own a small business in a small town, promoting your product or services is not totally different when you own a big multi-million dollar firm. The key ingredient to effective product or service promotion is well planned and ready to take risks.

Know Your Market

Before you can promote something to someone, you need to know who that someone is. Thus, before running a marketing campaign, whether online or offline, you need to know your market.

Now, once you have the list of your potential clients, making your website have a very strong online presence will be easier. With your company listed on different site directories, it will be easier for your potential clients to know that you or your company exists.

Don't Spam People

With the technologies and free resources available online, there are a lot of people who take advantage of these services. In fact, among the online resources that are vulnerable to abuse of spam users are the different online directories.

If you want to create a good image to your clients or customers, spamming people are the last thing that you should do. You must not abuse any resources online at major networking sites and search engines have become very watchful against spammers online.

Appearing on common and leading social bookmarking site will enable businesses reach out to thousands if not millions of customers. At Kenya website Experts, we help our clients in different aspects of branding which include online marketing campaignsTo know more about the power of web directories [http://www.kenyawebexperts.com//], please call +254 722 209 414.

Was this answer helpful?

 Print this Article

Also Read

Quick Tips to Successful Affiliate Marketing

As a marketing (and revenue) practice, affiliate marketing is an attractive option due to its...

Here Is Why You Should Consider Website Maintenance Services

If you own a website, you would know how much love and effort would have gone into it - you would...

What Is Web Hosting & Which Web Hosting Suits You the Best?

With the increasing trend of online shopping and e-businesses, it is not a surprise that the...

Why Web Development Is Important For Your Business

Designing and development are not the same thing. Both are perhaps important in their own unique...

Five Benefits of Using WordPress to Power Your Website

Content Management Systems have changed the way how websites are developed and managed. They have...

Our official partners