5 Things To Consider If You Want To Start A Business Kenya
If you're thinking about starting a business you need to have a clear plan and strategy on how you will achieve your
objectives. All too often new entrepreneurs jump in head first without any real plan on what they are going to sell, how
they will sell it and who they will sell it to. Here are the 5 basic steps to starting a business in 2016.
1. Get Online
First, if you're starting a business, you need to get that business on the internet. The growth in the number of people
buying online is growing each year. Over 3 billion people has access to the internet and more people are coming online
everyday. These are all potential customers. When your business is online you can be selling your products and services
24/7, 365 days a year.
2. Get Some Start Up Capital
Although the cost of starting a business in 2016 on the internet is considerably lower than starting a traditional
'bricks and mortar' business, you do still need some money upfront to start an online business. The main reason that most
businesses fail is because of the lack of capital. Have a plan in place to allow for financial resources whether it's
from sales, external investors or your own personal funds.
3. Establish Your Unique Selling Proposition
What will make your business unique? The internet is big marketplace and when starting a business in 2016 you need to
establish an unique selling proposition (USP) for your product or service. Why should people buy from you, rather than
somebody else? If you don't know, how can you expect your potential customer to know?
4. Know Your Ideal Customer
No business can sell everything to everyone. You need to be clear on who your ideal customer is so that you can create
your marketing messages to appeal directly to them. What are their needs, wants, worries, problems or desires? How can
your products or services help them?
5. Implement A Proven Business Model
Use a proven business model that will work in your market. If you don't have one, look at your competitors and see what
they are doing. Get a business mentor who can show you how to build your business and move a prospect into a customer.
Very often you can learn a lot from people who have been before you in your chosen industry. They can help you to avoid
the pitfalls and make your journey to success easier and quicker.
Regardless of your age, education, technical skills or qualifications there are no specific requirements for being a
successful online entrepreneur. However you will be more successful with a solid business model to work from, clear
direction, training and support. If you don't know where to start or you're not achieving the online success that you
want, check out our website http://www.kenyawebexperts.com/
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