What To Do If Your Domain Name Is Taken
If you discover that your choice domain name is already taken, there are other steps you can take to ensure that your domain dream becomes a reality. Here are the steps that you need to take in order to get it right.
When your choice name is taken by someone else, you can consider the registration of other extensions. Since the.co.ke extension is the most sought-after domain extension in Kenya, you can register other extensions like .com, .net, .biz, .org, .info, etc. Unless you are unconditionally married to the.co.ke extension, making use of other extensions is not a bad idea.
Besides, you can slightly change the name if it has been taken up by someone else. For example, if your choice name is 'giftshop.co.ke' and it is no longer available, you can try 'gift-shop.co.ke', 'giftshops.co.ke', 'giftshopper.co.ke', etc. This strategy will ensure that you stick to the.co.ke extension which is, no doubt, the most popular in Kenya.
Another step you can take to get that unavailable domain name is to add a keyword or keywords. This is ideal for names that do not already contain keywords. For example, if the unavailable domain is 'reinold.co.ke', you can include keywords to have something like this; 'reinoldcarsales.co.ke'. However, in making use of this strategy, you should avoid keyword stuffing so that you will not be punished by search engines. You can also try abbreviations in order to beat registration restrictions. For instance, if 'threehorns.co.ke' is taken, you can use '3horns.co.ke', if 'readforfun.co.ke' is taken, you can use 'read4fun.co.ke', just to mention a few. If your business is a local one, you can add your location to the name, for instance, if 'giftshop.co.ke' is taken, you can use 'giftshopnairobi.co.ke'. You can also contact the owner of a taken domain, via who.is, to find out if he or she wants to sell and you can visit online auction sites or domain merchants to buy your choice name.
Furthermore, you can assert your right if you already own the trademark of a domain name. In asserting your right, you can use the Uniform Dispute Resolution Process (UDRP) administered by ICANN, file a trademark infringement lawsuit or file a cybersquatting lawsuit. The UDRP is the cheapest but could take longer time than others and it does not require the use of an attorney. However, the other two options require the use of an attorney which makes them expensive but fast. If you want to get a fast result and you can afford the legal fees, filing a trademark infringement or cybersquatting suit is ideal for you in order to get your domain name back - and damages may be yours at the end of the suit.
For further information on domain names, visit www.kenyawebexperts.com or call 0722 209 414.
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