Social Proof As A Website Conversion Tool

Turning the site visitors into permanent loyal customers is always a top priority for most of the brand websites. Social Proof is a powerful tool that can help you achieve the dream of turning visitors in to customers. Social proof implementation will help visitors understand why other people like the product you are willing to sell.

There are a number of well-tested methodologies that has made social proof an important factor when it comes to converting the visitors landing on your web page in to business.

Word-of-Mouth Campaign

Referral programs are among the most effective way of improving your brand popularity. Word-of-mouth advertising is considered to be more effective since your friends and relatives are getting feedback on the hands-on experience on the product they intends to buy from you. Most of the businesses offer various incentives and discounts to visitors who refer their friends and colleagues to buy the company product and services. By rewarding the visitors with gifts or discounts for each referral, there is no loss that the company will have to incur since the gifts are rewarded only after the referrals become their customers.

Reviews

Customer reviews is the most watched segment by visitors especially before making any online purchases. It is the only way one could get a feel of how worth the product would be once they buy it. Customer reviews are real-insights about the product the visitors would wish to purchase. Good customer reviews or average customer reviews about the product or services offered by a company are likely to encourage visitors more in to opting for the service or purchasing the product. The credibility is high for customer reviews since a user will have to create a profile of their own before writing a review.

Testimonials

Testimonials have an important role as a social proof tool. Testimonials on your website cannot be taken slightly. Most of the studies suggest the presence of testimonials to increase the chances of business almost by 50% rather than without one. It has always shown better conversion rates whenever testimonials are included within your website. It gives a clear picture of how users have felt using the products and services offered by the company. If the product is really good, good reviews will be posted. Adding a photo of the person who has posted the testimonials will further increase the chances of lead conversions.

Feature Client Logos

It is good to include the client details within the website. However including the name merely within the content can go unrecognized since there is no guarantee that visitors would read the copy. Logos of the client company is the most suitable way to make visitors recognize your reputed clients. The key benefits of placing a logo are its instant recognition.

Endorsements

Endorsement of your product or services by a popular celebrity can have a greater impact on the lead conversion rates. Choose a celebrity who is related to the field of business you are dealing with. Send a sample of your product and request for a recommendation. If it works, then you have a popular celebrity endorsing your product and taking your product popularity towards a larger community of audience.

Media

High quality content can enhance your brand popularity and lead to better conversions. If you think your product is unique and is much useful compared to others, then write a few articles and submit it with some of the popular publications. If the readers feel it as genuine and not too promotional, they are likely to use the product or service offered by you and thereby improving the lead conversion rates of your business.

Conclusion

Social proof helps those who are still unclear or confused about whether to buy your product do so without a second thought. Social proof is a confirmation required for the visitors to ensure the decision they have taken is right. Since you cannot view products in real-time in an online shopping unlike retail shopping, social proof is the only way one can be assured of the product quality and become loyal customers of your product.

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