Six Important Facts About Web Development

There is really nothing to worry about as long as your website is performing well and bringing most visitors. However, a problem arises when your site fails to meet your digital marketing goals. It is here that you need to look into things seriously. Enlisted below are six important facts about web design and web development.

1. Update your website

With constant development in the field of web design and development, you need to change your site design as well to keep on attracting a large number of customers. Companies must know about the latest coding standards, browser capability updates and search engine algorithms. If your site is not updated in a few years it might fail to display correctly in a web browser creating adverse results for your online business. According to industry experts, even a website that is two years old is old-fashioned. You need to revamp the same to get desired business outcomes.

2. Your website looks different on different devices

Your website appears different on Firefox and on your friend's smartphone. This is because of the way the browsers translate code and display it on a screen. Some browsers will load the code in a certain way while some other browsers would not recognize certain codes at all.

Browser differences can make the task of web development a bit tricky. It is only a professional and experienced web design company that can create an amazing website following strictly HTML and CSS standards and addressing browser issues instantly.

3. Is your website's code correct

Irrespective of an outstanding site design, you see less traffic flowing to your site. This might be because of your website coding. When someone searches for keywords in Google or Yahoo, they expect to find exactly what they are looking for. Your site coding can also affect your site's search engine ranking. Codes greatly define the title of the web page to the small meta description of your site. Coding is a good way for SEO and ensuring your site always gets more visibility and visitors.

4. Images can influence your site

Images and video can make or break your website's performance. For example, large images and video files can slow down your site's loading time. Your visitors might not wait for a long time to see a page opening. So, you must use images and videos fully optimized for any type of website.

5. Responsive design and mobile design

Mobile phones have a restricted screen size and display only the most important or basic information to people and so you might not get to see a site in its full glory. On the contrary, responsive design is extremely flexible. It allows a site to re-size its layout based on the visitor's screen size. It gives a more consistent experience.

6. Influencing visitor behavior

Web development also influences visitor behavior. For example, if people are not been able to scan through your site quickly, they will leave. So, web designers must create sites that are easy to load and navigate giving viewers the most vital information.

At Kenya website Experts we have professionals and experienced web designers who create a niche in the web development market. We knows what factors make a good website driving more traffic to a site and increasing a site's search engine ranking. For more information call us +254 722 209 414 or visit www. kenyawebexperts.com

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