The Advantages of Having a Dedicated IP Address for Your Business Site
Your website may actually share the same IP as thousands of other owners, depending on your hosting plan. This is often the case with sites that host multiple blogs. When your website shares an IP with several others, it can slow yours down significantly. Having hundreds or even thousands of people visit the same IP address simultaneously can make pages difficult to load, and could even shut your website down temporarily. You could lose sales as a result if people become frustrated and decide to visit your competition's website instead.
Helps with Search Engine Rankings
Websites with a dedicated IP address tend to do better in search engine rankings than those that share theirs do. Although no one is exactly sure how or why this happens, extensive research into the matter has been done by SEO experts across the country. Some speculate that the algorithms of major search engines such as Bing and Google consider how fast a website loads when determining its value, and being considered valuable is partly what pushes a website up or down in the rankings. Others claim that merely being associated with undesirable websites can negatively affect a legitimate website's rankings, particularly if those other sites are adult in nature.
Provides Better Security
Dedicated server hosting is recommended for anyone who plans to sell items on their website. Secure Socket Layer (SSL) technology is needed in order to allow your website to securely process payments, and is only available with a dedicated IP address. Without SSL technology, you could be forced to use a third-party processor for payments, which could not only cut into your profits, but be a hassle to keep up with as well. Your website is also less likely to be hacked into or attacked by spam bots as well.
Lowered Risk of Being Banned
The problem with sharing an IP is that you might not always have control over the other sites using it. This could become a problem if one of them were performing criminal activity or were a "spam" site, because search engines might view them as illegitimate and essentially ban them from their index. Should this happen, the entire IP address and every site associated with it is likely to be banned as well. With a dedicated address, you are viewed on your own merits, and are therefore less likely to be banned.
These days, sharing an IP address is much like having a "party line" for your telephone used to be. It slows access, reduces your privacy, and can turn off potential customers. Consider dedicated server hosting to put your business in the best light possible.
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