Mobile Applications Are Helping Businesses Get An Edge Kenya
The industries are going mobile to reinforce the position in the market with improved brand awareness, heighten the bottom line.
The high earning is turning more businesses towards mobility as with low investment in mobile applications helping them trade better, deliver winning outcomes and drive revenue. This race of mobile app development has led the businesses to build the dedicated business apps which aid in promoting the services they offer and engaging the customers globally.
According to the Gartner research, "In 2017, the mobile app development demand would outpace the capacity of IT sector's mobile app developers to build the app."
Take a look at how the five industries are reaping great advantages embracing mobile applications:
M-health app adoption possibilities are high in the healthcare industry to make the services faster and cheaper than ever.
It's making hospital and pharmaceutical outlets' inventory management a breeze; providing omnichannel access to the patient's data that's making the treatment easier; supercharging the patients with remote testing, e-prescriptions, and telemedicine services; management of health records becomes easier with digitization; clinical communication is made faster with instant messages or in-app calling; healthcare education and training become mobile and can be given anywhere.
With this, the patient safety and engagement can be taken to the new level with improved access to care and reduced medicare fraud.
(2) Travel and tourism
Gone are the days when wanderlusts use maps, compasses, guidebooks or bizarre printed stuff, and hire agents to better plan and take a trip to the place. The mobile applications have changed the scenario completely.
85% of the people leverage mobile apps to plan their travel in the leisure hours.
With the advent of mobile apps, the travelers no need to dig deep through the different leaflets, brochures or guidebooks or end the hassle of standing in long queues with online ticket booking, hotel booking, knowing local attractions, destination details, and food outlets. Easily locating the travel destination with mobile GPS services and online payment enhance the users' travel experience and enrich the engagement.
Moreover, it's a powerful weapon for travel agencies to allure customers, better sell the travel packages and launch the marketing campaigns to improve the visibility in the market.
(3) Banking and finance
The mobile apps have become a dominant interface of the banking and finance industry future. The mobile-first strategy has become another way to upsurge customer engagement, improve customer acquisition and enhance retention.
According to a research, the 2 billion people will be using mobile banking by 2019.
It signals investing has changed and more customers banking on mobile apps to track, trade and spend through a user-friendly and secure interface, which means half of the bank and finance customers would increasingly prefer the digital services.
Almost every financial institution favor building mobile apps to increase the customer outreach, garner customer insights through data visualization, uplift competency, and speed up the work.
The fashion industry has taken a U-turn by providing convenient access to the fashion apparel, accessories, boutique items and other things to the customers through ubiquitous mobile applications. The mobile phones right in the hand of customers alleviate the need to move to the fashion outlets or try the outfits with advanced technology innovations.
The customers get updated about the new arrivals, browse the inventory offline, view the detailed description of the products anytime, and checkout speedily. The M-commerce channels also enable the customers to easily locate the fashion outlets and get directions to the store.
Moreover, the store management becomes plain-sailing. The shop can check the stock availability on hand without wasting time in searching the item on the shelves. Also, the earlier reminders about the products that are low in inventory alert the owner about the items low in the stock and don't let the item run out-of-the-stock.
The layer of interaction is added to print and media advertising to revive the way customers explore the business, read the content and gain the information.
With mobile apps, the customers who are not interested in reading the marketing collateral would listen what businesses are offering through engaging audio, video or multimedia content. Besides, knowing the customer's response to the business advertisements becomes easy to track and manage as opposed to traditional print and media advertising, in turn, aids in taking the data-driven merchandising decision.
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