Register multiple domain name extensions for your website
When it comes to registering a domain, one of the primary things that a business website owner should focus on is domain name extensions. Domain name extensions are also called top level domains (TLDs). While a domain name shows the identity and existence of your business through the World Wide Web, domain name extensions have a lot of advantages. For this reason, there is a lot of competition with registering domain name extensions. If your website needs strong branding or an identity among the audience, you need to register multiple domain name extensions. Especially, registering country specific TLDs eg. .ke and one generic TLD (.com, .net, etc) for your domain is beneficial.
To avoid your audience going to competitors' domains with the same name but a different extension
People visit a number of websites, but they cannot remember every single domain name and its extension unless the website is very popular. In general, they browse the Internet by typing keywords in the search box and, based on that, results will show up. There are chances that your competitors may register domains with same domain name but with different domain name extensions (unfortunately, this is not illegal). So, your competitors can compete with you with a same domain name, but with different domain name extensions.
To succeed in this competition and safeguard your business identity, it is better to register multiple domain name extensions relevant to your business. This avoids your audience going to a competitor's website with the same domain name.
To target audiences with multiple geographic locations and increase website traffic
If you register multiple domain name extensions for various geographical locations, you will have a wider scope to target audiences of multiple geographical locations across the globe. This is especially beneficial for e-commerce websites that need results from a specific country or multiple locations around the world. With this, there is a higher probability to increase website traffic and boost the brand of your business across multiple geographic locations.
To reach out customers in multiple ways
If you have a website with multiple domain name extensions, and if customers are searching for your site by remembering only the website name but not the domain extension, they will just type the site name in the search bar. Then, all the relevant site extensions come in the search results. If yours is not at or near the top of the search results, there will be the chance for your competitors to grab the opportunity. However, if you register multiple domain name extensions, the chances of customers visiting your website increase as all the extensions belong to your main website.
Adding a separate domain extension for e-mail hosting
On the Internet, security is crucial. With multiple domain name extensions, you can enhance your security by using one of the extensions for official e-mails so that spammers will not have any clue as to your e-mail extension. This way, you can avoid spam mails being sent frequently to your official e-mail address, and keep your e-mail address private plus secure your website from spammers and any type of phishing attacks.
To improve search engine rankings
Domains with country specific TLDs have more chances of ranking in SERPs in that country. So, if you are planning to target multiple countries, it may not be a bad idea to buy country level TLDs for those countries with the same domain name.
These are the benefits that you get through multiple domain name extensions. So it makes sense to get registered with multiple domain names and enjoy the benefits that come with them.
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